Autor: Lorna Sanchez

Great companies are using retail execution to outperform the competition. Consumer packaged goods (CPG) companies are going through a transformation. Unforeseen worldwide events and changes in the technological and societal landscape are changing consumers’ behaviors and, in turn, are altering business as usual for the CPG industry. As a customer-centric industry, the CPG sector is … Continued

The answer might be yes for CPG companies and retailers. We are in the current rise of an innovation wave of artificial intelligence (AI) technologies. We already encounter them in our daily lives: Alexa and Siri, booking platforms, translation services, voice-to-text capabilities, Netflix and Youtube recommendation algorithms, and the increasing use of intelligent chatbots for … Continued