Fractional CMO

Location: Remote
Commitment: Part-time / Fractional

About Us:

Wisy is an AI-powered platform transforming fragmented retail data into real-time, actionable insights for Consumer Packaged Goods (CPG) brands. We help companies make smarter, faster decisions by surfacing visibility into store performance, product placement, pricing, and competitor behavior through AI agents designed for speed, precision, and scale.

We’re a team of builders, technologists, and operators who thrive at the intersection of innovation and execution. As we expand our product offering and customer base, we’re looking for a strategic marketing leader to help us take Wisy to the next stage of growth.

About the Role:

We’re seeking a Fractional Chief Marketing Officer (CMO) to assist us with strategies leading to customer acquisition, sales development, and company growth. In this role, you’ll work directly with the CEO and executive team to develop and execute marketing strategies, shape our brand positioning, and build a performance-driven marketing foundation that aligns with our growth goals. This is an ideal opportunity for a senior marketing leader who thrives in fast-moving environments and enjoys turning vision into tangible traction. 

Core Responsibilities (What You’ll Do):

• Develop and lead the execution of Wisy’s marketing strategies, this includes defining goals, creating plans, and managing budgets. 
• Refine our brand positioning and messaging, ensuring consistency across all touchpoints.
• Define and oversee demand generation strategies to grow awareness, pipeline, and revenue. Developing strategies to increase brand visibility and recognition. 
• Partner with Sales and Product to drive product marketing, including launch plans, buyer personas, and competitive intelligence.
• Shape and track marketing KPIs; build dashboards and reporting mechanisms to demonstrate ROI.
• Audit and improve existing marketing efforts, identifying quick wins and long-term opportunities.
• Mentor internal marketing staff or freelancers and define future team-building needs.
• Recommend and implement marketing AI tech tools to scale campaigns and measurement.
• Collaborate on fundraising materials and investor communications, when applicable.
• Bring a strategic perspective to pricing, positioning, and market segmentation.
• Leverage AI tools for content generation, campaign optimization, competitive analysis, and marketing automation.

What We Value:

• Clarity over complexity. You simplify the message without losing the story.
• Strategic boldness. You’re not afraid to challenge assumptions or take calculated risks.
• Hands-on leadership. You can set strategy and roll up your sleeves to make it happen.
• Curiosity and continuous learning. You stay ahead of marketing trends and tech shifts.
• Execution bias. You get things done — even when navigating ambiguity.
• Collaborative mindset. You work well with cross-functional teams and elevate those around you.
• Ownership. You take full responsibility for outcomes, not just tasks.
• Integrity and transparency. You build trust through honesty and openness

What We Require (What We’re Looking For):

• Proven experience as a CMO, VP or Director of Marketing in fast-paced tech startups — preferably in SaaS, AI, or B2B.
• Strong expertise in GTM execution, brand strategy, and growth marketing.
• Excellent storyteller with a sharp eye for market positioning and audience resonance.
• Experience building and leading high-impact marketing teams, even on a fractional basis.
• Familiarity with modern MarTech stacks, lead gen tools, and analytics platforms.
• Hands-on attitude; comfortable shifting between strategic planning and tactical execution.
• Outstanding communication skills and executive presence.
• Prior work with AI products or technical audiences is a strong plus.
• Comfortable working remotely and asynchronously with a global team.

Why Join Wisy as a Fractional CMO

• Work alongside a mission-driven executive team on a breakthrough AI product.
• Help shape how a category-defining platform brings value to global brands.
• Flexible schedule, autonomy, and room to make a real impact.
• Collaborate with an ambitious, kind, and talented team building something truly valuable